How is a 'Smart Find' Born? The Secret to 123 Mart's Curation
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2 min reading time
What makes a 123Mart product a "Smart Find"? It's not just a product; it's a feeling. While other marketplaces offer endless junk, we're a filter. We spend our days hunting for the gems. Go 'Behind 123' to learn our 3-question test that every product must pass to make it into our curated collection.
You know that feeling? The "ooh, that's clever" feeling.
It’s the little spark you get when you find something that perfectly solves a tiny, annoying problem. Or when you pick up an item and think, "Wow, this feels way more expensive than it was."
That feeling? That’s what we call a "Smart Find." And finding them is, quite literally, our full-time job.
In a world of endless scrolling and warehouses packed with a million-and-one options, it’s easy to get lost. It’s also surprisingly hard to find "the good stuff." How many times have you bought something from a giant marketplace, only to have it break in a week?
We decided to do things differently. We’re not a warehouse; we’re a filter.
So, what’s our secret? How do we find the gems and filter out the junk? It’s not magic, but it is a lot of work. (The fun kind!)
Our curation process is built on a few simple, non-negotiable questions that every potential product must answer:
1. Does it solve a real problem?
We’re not interested in gimmicks that just take up space. We want the garlic press that actually works and is easy to clean, the cable organizer that finally tames your desk, or the travel bag that really fits everything.
2. Does it have the 'Wow' Factor?
This can be clever design, surprisingly good quality, or a unique function. When we unbox a sample, we want our first reaction to be, "That's brilliant!" or "I can't believe this is only $10!"
3. Is the value honest?
This is the big one. Thanks to our simple $5, $10, and $20 price points, this question is built-in. An item doesn't just have to be worth $20. It has to be amazing for $20.
For every 50 products our team looks at, maybe—maybe—one makes the cut. We are incredibly picky so you don’t have to be.
Our goal isn't to sell you everything. Our goal is to sell you the right thing. The one smart find that makes your day a little easier, a little more fun, and a lot less cluttered. That’s the 123Mart promise.
